We us the analytical power of Third Lens® to rapidly deconstruct complex branding challenges, before rebuilding them, step-by-step, until we have a strongly differentiated output, built on evidence-based foundations, but still orchestrated and inspired by human ingenuity and creativity. This combination ensures the new brands we deliver, or the rebrands we reposition, will be ready sooner and tested to emotionally resonate with their target audiences.

Third Lens^® also expands our capabilities exponentially, populating our models with the vast datasets of human knowledge, plus any proprietary data we feed it. This is particularly useful in multi-lingual, multi-cultural projects, such as brand naming, where complex linguistics are an integral success factor. In the past, this was time consuming and expensive to screen, but now Third Lens^® checks etymology, double meanings and linguistic associations in seconds.

As we have no idea who will win the battle of the LLMs, we’ve designed Third Lens^® to be agnostic to  foundational models. Recently we swapped out Claude for ChatGPT5 for greater performance and, maybe, we’ll change it again in a few months if Gemini or another emerges with a big advantage...