About us
Evoleus is a next generation brand agency, bringing together brand strategy experts, award-winning design flair and decades of experience honed at Nucleus, with proprietary agentic workflows to deliver faster, sharper insights and intelligent automation for brands who need to win in the AI era.
Reimagining brand strategy for the AI-era
Led by brand strategy experts, Evoleus has been founded on a new brand agency model, purposely reimagined for the AI-era.
Our new approach combines expert, experienced brand and design consulting with AI automation to deliver the best of both worlds: human-directed and curated AI solutions, based on proven brand consulting methodologies, including; brand naming, positioning and value proposition definition, brand valuation and creative execution.
Using our own proprietary agentic workflows, we use AI to transform research, opportunity assessments, validation and delivery, while retaining expert human insight, creativity and attention-to-detail. In time, we plan to make these AI agents available for our clients and SMEs to use, but, for now, we are tuning them for enterprise use, guided by our consultants.
If you want to work faster, smarter or more creatively, get in touch. We’re ready to help.
Our leadership team
Peter founded Evoleus as an AI-powered brand consultancy after leading Nucleus for more than four decades. He is a highly experienced brand consultant with deep experience across many industries.
His vision for a next generation agency combines strategic and creative flair with proven workflows and methodologies, which can now be automated with AI, reducing the size of teams without ever compromising quality.
A serial entrepreneur, Peter has founded and co-founded many ventures from ecommerce in the late 1990s, to fintech and luxury travel businesses that leverage his consulting and business expertise. Evoleus and Third Lens are his latest projects.
David is a highly experienced brand strategy consultant with more than 40 years' experience. He defines brand strategies, leads brand naming projects and manages brand identity programmes across the world.
An expert in brand naming, David has been an early adopter of AI in the brand naming process, contributing to the development of our own AI brand naming agent, which he uses to expand the breadth and depth of brand name inputs and screening outputs.
He has led branding and rebranding projects across many industries from banking and financial services to tech and industrials for clients as diverse as Encyclis and Fugro to Crédit Agricole and Rothschild.
Jonathan has worked with Peter and David for 25 years, leading digital and rebranding projects for a wide variety of clients worldwide. His incisive strategic thinking is greatly appreciated by all who work with him.
An expert in digital and usability, he has led long-term digital programmes in travel and hospitality, industrials and banking and finance. Fascinated by human interfaces with tech, Jonathan has been at the leading-edge of digital - and now AI - for more than two decades.
Jonathan has helped form Evoleus' AI+Human strategy and the development of 'no code' solutions to help our clients get to market faster and smarter.
Sophie is the well-travelled editor of Luxury Explorer who has also worked on luxury and travel content projects for a wide variety of clients with Nucleus and now Evoleus, from Aman and Azerai to Taj and The Potlatch Club.
As a creative spirit she realises that human emotions and aesthetics will remain critical in influencing decisions and that the human touch will always be required, even when a significant proportion of content creation becomes automated.
Curating content is Sophie's foundational skill, providing the editorial flair to lead our content workstreams, ensuring human creativity and ingenuity are retained in our brand narratives.
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